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07767 3997993 Fry Street, Holsworthy
Ruby & ElmHerbal Boutique
Calendula & lemongrass soap bar — Ruby & Elm Herbal Boutique
Bowl of dried calendula, chamomile and rose petals with a wooden spoon — Ruby & Elm Herbal Boutique

Flower Fairy & Herbal Alchemist

Fully stocked with organic herbal, botanical and magical goodies — slow oil infusions made by hand at 3 Fry Street.

3 Fry Street · Holsworthy · Thu – Sat 10–5

  • Organic
  • Small batch
  • Mindfully made
  • Devon-grown

Flower Fairy & Herbal Alchemist

Holsworthy · Devon
Vanessa Wiild at a Devon gate, in a tall witch's hat with dried botanicals tucked into the brim

Vanessa Wiild · 2026

Meet Vanessa.

I’m Vanessa — Flower Fairy & Herbal Alchemist. Ruby & Elm Herbal Boutique is my small corner of the Shire, at 3 Fry Street in Holsworthy.

Organic Calendula & Lemongrass is my signature soap. Calendula oil was the first botanically infused oil I ever made from seed.

My soaps and apothecary now reach a wider circle through The Wild Soap Co on Etsy — 4.9★ across 151+ reviews.

Everything is created in small batches and always blended with love, in a peaceful and gentle environment.

  • Hand-pressed
  • Small-batch
  • Organic infusions
  • Holsworthy · Devon
  • 4 yrs on Etsy
Vanessa Wiild

This is Alvina.

“The Elm in our name is Alvina, the ancient Elm tree of Holsworthy, whose roots still lie beneath the space.”

— Holsworthy · Devon

Featured this season

Small batches from the boutique.

Hand-pressed soaps, organic teas, botanical balms — slow oil infusions made by hand at 3 Fry Street and sold through my Etsy boutique, The Wild Soap Co.

Working in harmony with the seasons. Not all of my products are available all year around.

Wellness Services

Bookable sessions at the boutique.

Energy healing, massage, and reading sessions — one to two appointments a day, by booking only.

  • Thai Foot Massage & Le Stone Healing

    Using ancient techniques working on the meridian lines, reflex points and the chakra system.

    £401h 30min

  • Acupressure Facial & Scalp Massage

    Relieving stress, sinus issues, headaches and neck tension.

    £401h 30min

  • Soma Healing & Breathwork

    A specialised treatment releasing physical and emotional trauma.

    £401h 30min

  • Gaia Reiki Healing

    Exclusive practice by Vanessa Smallridge, connected to ancient Elm tree roots beneath the space.

    £301h

  • Akashic Record Clearing

    Clearing the energetic records of your soul's journey.

    £301h 30min

  • Tea Leaf Reading

    Traditional tea leaf readings in a fairy forest-themed setting with crystals and oracle cards.

    £201h 30min

Bookings open in Setmore.

Our Booking Policy

Cancellation policy. You can cancel or reschedule anytime before the appointment time.

What visitors say

Honest reviews, slowly gathered.

Verbatim from visitors to 3 Fry Street and customers of The Wild Soap Co on Etsy.

I love this shop, I love all the products, and I love knowing that the people that make these products are all so lovey! I want to go back to England just to go to this shop💜

Jennifer O'DonnellA week agoNew

Google

5.0

6 reviews

5★ reviews in Holsworthy

Etsy

4.9

151 reviews

4 years · 650+ sales

Behind the Scenes

From the studio.

A rolling feed from @VANESSA_WIILD — foraging, the bench, the garden, and the quiet moments between batches.

  • Sunlit boutique window bench — dried botanicals in glass jars, herbs, a dried wreath and the Victorian Pharmacy book
  • Hand-foraged elderflowers in an old sieve, fallen petals on linen
  • Hand-foraged wild violets gathered in a small brass cup
  • Black ornate teapot bursting with dried roses, golden grasses and purple statice
  • Wooden spoon stirring a glittering herbal tea blend with rose petals and amber resin
  • Spring foraging in a wicker basket — daisies, primroses and cleavers
  • Top-down grid of small-batch botanical soaps, each topped with a different dried flower
  • Hand-printed Ruby & Elm Herbal Tea kraft tags, stacked on linen
  • Row of blush-pink artisan soaps crowned with strawflowers and dried botanicals
  • Sunlit boutique window bench — dried botanicals in glass jars, herbs, a dried wreath and the Victorian Pharmacy book
  • Hand-foraged elderflowers in an old sieve, fallen petals on linen
  • Hand-foraged wild violets gathered in a small brass cup
  • Black ornate teapot bursting with dried roses, golden grasses and purple statice
  • Wooden spoon stirring a glittering herbal tea blend with rose petals and amber resin
  • Spring foraging in a wicker basket — daisies, primroses and cleavers
  • Top-down grid of small-batch botanical soaps, each topped with a different dried flower
  • Hand-printed Ruby & Elm Herbal Tea kraft tags, stacked on linen
  • Row of blush-pink artisan soaps crowned with strawflowers and dried botanicals

Also on Etsy

The Wild Soap Co.

The Etsy home of Ruby & Elm

The Wild Soap Co is the Etsy storefront for my soaps and apothecary — same hands, same hedgerow, shipped across the UK and beyond.

Hand-pressed botanical soaps, slow oil infusions, smudge sticks and small-batch herbal teas. Working in harmony with the seasons means listings change as the garden does.

  • Calendula & Lemongrass Soap
  • Organic Artisan Herbal Tea
  • Lavender Cedarwood Soap

Visit the boutique

Three days a week, in Holsworthy.

On the corner of Fry Street, in the heart of the market town.

When we’re open.

Sunday
Closed
Monday
Closed
Tuesday
Closed
Wednesday
Closed
Thursday
10am – 5pm
Friday
10am – 5pm
Saturday
10am – 5pm

Wellness sessions outside these hours are bookable.

Find us.

3 Fry Street
Holsworthy
Devon · EX22 6DY

Enquire

Drop me a line.

Curious about a product, a session, or something custom? Send a message or call — I’ll get back as soon as I can.

Replies usually within a few days.